Bachelor of Science in Business Administration in Marketing Management Sample Online Curriculum

The sample course of study below is based on the 2019-2020 Undergraduate Catalog. This is not an official advising document. It can serve as a guide for how your existing college credits may transfer to ODU. All efforts have been made to provide accurate program information. However, this information is subject to change by the department.

Our online enrollment coordinators can provide a free unofficial transfer evaluation before you apply to ODU. Official review of your student records happens when you apply to and are admitted to ODU.

Look Up Course Equivalencies for Transfer


Lower Division General Education and Departmental Requirements

This Marketing BSBA degree program is available completely online at ODU, which means you can start as a freshman. If you already have college credits, you may be able to transfer them to ODU and satisfy many of these lower division course requirements.

Old Dominion University Course Credits Notes
GEN ED. Written Communication Skills 3 ENGL 110C English Composition
GEN. ED. (DEPT) Written Comm. Skills II 3
GEN ED. Literature 3
GEN ED. Oral Communication Skills 3 COMM 101R Public Speaking
GEN. ED. (DEPT) Mathematical Skills 3 MATH 162M
DEPT. MATH 200 Calculus for Business & Economics 3
GEN ED. Language and Culture 0-6
GEN ED. Information Literacy/Research Skills 3
GEN ED. Human Creativity 3
GEN ED. Interpreting the Past 3
GEN. ED. (DEPT) Phil. & Ethics 3 PHIL 230E or upper-level E course
GEN ED. The Nature of Science 4
GEN ED. The Nature of Science 4
GEN. ED. (DEPT) Impact of Technology 0 Met in the major by IT 360T
DEPT. BUSN 110 Intro to Contemporary Business 1 Not required for students with A.S. in Business Administration

Review ODU's General Education Requirements

Old Dominion University Course Credits Notes
ACCT 201 Principles of Financial Accounting 3
ACCT 202 Principles of Managerial Accounting 3
BNAL 206 Business Analytics I 3
BNAL 306 Business Analytics II 3
ECON 201S Principles of Macroeconomics 3
ECON 202S Principles of Microeconomics 3
ECON 301 Managerial Economics 3
FIN 323 Introductory Financial Management 3
FIN 331 Legal Environments of Business 3
IT 360T Principles of Information Technology 3
MGMT 325 Contemporary Organizations and Management 3
MGMT 485W Business Policy and Strategy 3
MKTG 311 Principles of Marketing 3
OPMT 303 Operations Management 3
Old Dominion University Course Credits Notes
MKTG 402 Consumer Behavior 3
MKTG 407 Marketing Research 3
MKTG 411 Multi-National Marketing 3
MKTG 490 Marketing Policy and Strategy 3
Four Marketing electives 12 Choose from: MKTG 367, 368, 369, 403, 404, 405, 406, 412, 414, 416, 428, 450, 455, 460, 475, 496
One 200-400 level free elective 3 Not ECON 200S
Two free electives 6 Any two classes, except ECON 200S


Upper-Division General Education Requirements

  • Option A. An approved minor, second degree or second major (12 credit hours minimum)
  • Option B. Interdisciplinary Minor (12 credit hours. Three credit hours may be in the major area of study.)
  • Option C. International business and regional courses or an approved certification program, such as teaching licensure.
  • Option D. Two upper-division courses from outside the Strome College of Business that are not required by the major. (6 credit hours)


View this program in ODU's Undergraduate Catalog


This bachelor's degree requires a minimum of 120 credit hours total.

To complete this degree at ODU as a transfer, a minimum of 30 credit hours must be earned at ODU, including at least 12 credits of upper-level courses in the major.


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