Marketing Online Program

  • Bachelor of Science in Business Administration
  • Strome College of Business
  • Department of Marketing

Degree completion

  • For students with some college credits
  • Complete at least 30 credits online from ODU

Full degree

  • A start-to-finish curriculum for students to earn a degree online from ODU
  • 120 credit hours

A marketing career is often considered one of the best training grounds to rise to the top level of corporations.

ODU's online marketing major teaches you to be ethical and successful in today’s and tomorrow’s dynamic marketing environment and systems. You will learn how to analyze data and find creative solutions to solve marketing problems.

When you graduate, you will earn a Bachelor of Science in Business Administration (BSBA) in marketing.

Interested in earning an MBA or MPA? 

You could earn graduate credits while you complete your ODU bachelor’s program. Check out our MBA Early Entry program or MPA Early Start program for details.

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  • Best Online Marketing School in Virginia, 2021 -

We've partnered with the Virginia Community College System and select educational institutions to make transferring easy. The Guaranteed Admission Agreement is intended to ease the transfer process between the Virginia Community College System (VCCS) and Old Dominion University (ODU).

Business professionals seated at a table for a meeting
  • ​To earn a bachelor's degree from ODU, you must complete at least 30 credit hours with us. Our online BSBA in marketing requires 120 total credit hours.

    Talk with our enrollment team to determine how your credits will transfer. The curriculum sheet below can serve as a guide for planning your course of study.

  • Participate in live, regularly scheduled online class meetings and access course materials online from any location. All courses follow ODU's regular academic calendar.

  • In-state Virginia Residents
    $393 per credit hour*
    Out-of-State Students
    $426 per credit hour

    Active duty military students may qualify for a discounted undergraduate tuition rate.

    These tuition rates are effective Fall 2023 and subject to change. 
    * In-state rate assumes residency requirements are met.

  • Employment of market research analysts and marketing specialists is projected to grow 22 percent from 2020 to 2030. Many different industries need these professionals to help understand the needs of their customers and study market conditions that affect product demand.
    — Bureau of Labor Statistics, Occupational Outlook Handbook, July 2022

Marketing graduates have a wide variety of career options, including advertising, brand management, public relations, and procurement.

Note: earning a degree from ODU does not guarantee employment in the positions listed above. Explore more career information on our Career Coach website.

Our dedicated enrollment team will guide your transition to ODUGlobal.

  • This bachelor's program is available entirely online. If you’ve never taken college classes before, you'll apply to ODU as a freshman. We have enrollment coordinators to help you through the admissions process.

    For this BSBA, you'll need to be accepted as a degree-seeking student. Additionally, you will need to apply to this program in ODU's Strome College of Business.

  • ODU has partnered with the Virginia Community College System and select educational institutions to make transferring easy. 

    Learn more about Guaranteed Admission to ODU.