In today’s global marketplace, successful marketing starts with understanding people, uncovering insights and turning ideas into new products and services. ODU's online major in marketing insights and innovation prepares you to lead in data-driven, technology-enabled marketing environments where analytics, creativity and artificial intelligence help businesses create value.
You’ll study how to:
- Understand customer behavior and turn marketing insights into effective strategies.
- Use data, technology and AI applications to support marketing decisions.
- Develop innovative products, services and experiences that drive business growth.
Through coursework in marketing research, consumer behavior, innovation and analytics, and AI, you’ll gain the strategic and technical skills to identify market opportunities, interpret data insights and help organizations build stronger relationships with customers in today’s dynamic business environment.
When you graduate, you'll earn a Bachelor of Science in Business Administration in marketing management with a major in marketing insights and innovation from ODU's AACSB-accredited Strome College of Business.
Interested in earning an MBA or MPA?
You could earn graduate credits while you complete your ODU bachelor’s program. Check out our MBA Early Entry program or MPA Early Start program for details.
