Modern businesses need to analyze large volumes of data to understand what is going on and how to respond so they can remain competitive. Our unique business analytics major combines expertise in a functional area of business with advanced data and quantitative analytics skills.
Our business data analytics courses will introduce you to data platforms like Tableau, Excel, SAS, SPSS, and R programming. You also will learn how to develop decision models and provide data in ways that others can understand and use. With these skills, you can:
- Describe the current state of specific processes or issues in an organization
- Predict with certain confidence levels what may happen in the future
- Recommend courses of action to improve an organization's efficiency and competitive position
You can choose a major in Business Analytics and Intelligence, where you will focus on the software and information technology concepts used to access useful data and generate information to support decision making. Or you can major in Business Analytics with a functional area of business, such as accounting or marketing, to focus your analytics skills in a particular area.
When you graduate, you will earn a Bachelor of Science in Business Administration in Business Analytics.
