Why ODU for Business Analytics?

Old Dominion University is accredited by AACSB, having met the highest-quality standards for business programs globally.

Modern businesses need to analyze large volumes of data to understand what is going on and how to respond so they can remain competitive. Our unique business analytics major combines expertise in a functional area of business with advanced data and quantitative analytics skills.

Our business data analytics courses will introduce you to data platforms like Tableau, Excel, SAS, SPSS, and R programming. You also will learn how to develop decision models and provide data in ways that others can understand and use. With these skills, you can:

  • Describe the current state of specific processes or issues in an organization
  • Predict with certain confidence levels what may happen in the future
  • Recommend courses of action to improve an organization's efficiency and competitive position

When you graduate, you will earn a Bachelor of Science in Business Administration in information systems and technology with a major in business analytics.

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If you are interested in pursuing an undergraduate degree, we can provide a free unofficial evaluation of your domestic transcript(s).





Program Information

Minimum
30 Credit Hours
Total
120 Credit Hours

To earn a bachelor's degree from ODU, you must complete at least 30 credit hours with us. This Bachelor of Science in Business Administration degree program requires 120 total credit hours.

Your exact course of study will depend on whether you have any credits to transfer and the courses you choose to complete the major. Course options include data visualization, predictive analytics for business, and courses from functional areas of business like accounting, economics, finance, and more.

Explore the Business Analytics Major in the Catalog

Accelerated Major Courses

Most courses in the major follow an accelerated 8-week format. 

Many classes don't have a scheduled meeting time, so you can fit class into your personal schedule. You will access course materials and complete assignments online. The instructor may schedule specific deadlines for assignments or specific times to take exams.

ODU has signed military pathway agreements for both the Business Analytics major and the Business Analytics & Intelligence major in this BSBA program. These agreements may grant academic credit to U.S. military service members and veterans for their experience and training.

Minimum
30 Credit Hours
Total
120 Credit Hours

To earn a bachelor's degree from ODU, you must complete at least 30 credit hours with us. This Bachelor of Science in Business Administration degree program requires 120 total credit hours.

Your exact course of study will depend on whether you have any credits to transfer and the courses you choose to complete the major. Course options include data visualization, predictive analytics for business, and courses from functional areas of business like accounting, economics, finance, and more.

Explore the Business Analytics Major in the Catalog

Accelerated Major Courses

Most courses in the major follow an accelerated 8-week format. 

Many classes don't have a scheduled meeting time, so you can fit class into your personal schedule. You will access course materials and complete assignments online. The instructor may schedule specific deadlines for assignments or specific times to take exams.

ODU has signed military pathway agreements for both the Business Analytics major and the Business Analytics & Intelligence major in this BSBA program. These agreements may grant academic credit to U.S. military service members and veterans for their experience and training.

Cost & Aid

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Calculating Cost
In-state Virginia Residents
$268 per credit hour*
Out-of-State Students
$444 per credit hour

Active duty military students may qualify for a discounted undergraduate tuition rate.

These tuition rates are effective Fall 2025 and subject to change. 

Explore ODUGlobal Cost & Aid
Military Cost & Aid

* In-state rate assumes residency requirements are met.

The newest class of graduates through ODUGlobal celebrated commencement in May 2024.
Scholarship & Aid

Scholarship Opportunities for Online Students

At ODUGlobal, we offer a variety of scholarships to support and empower you in achieving your academic and career goals, making quality education accessible wherever you are. 

Learn more about our scholarships

Careers in Business Analytics

As a business analytics professional, you might join a dedicated analytics team or work as a specialist in a particular business area. In either case, your job duties may include:

  • Collaborating with leadership to identify business problems or opportunities that can be investigated through data
  • Offering data-driven advice through reports and presentations for non-technical audiences
  • Creating dashboards to help stakeholders monitor resources and results
  • Coordinating with business areas to improve the quality of data they collect
  • Recommending new or better ways to harness data to support specific needs
Financial and Investment Analysts
Growth
9.5%
Median Salary
$99,010
Logistics Analysts
Growth
19.3%
Median Salary
$79,400
Market Research Analysts and Marketing Specialists
Growth
8.3%
Median Salary
$74,680

Helpful Resources

Business Enrollment Team

Our dedicated enrollment team will guide your transition to ODUGlobal.

Tracy Munoz
Tracy Munoz
Enrollment Counselor
1-800-968-2638
businessonline@odu.edu
Laura Stevens
Laura Jennings
Enrollment Counselor
1-800-968-2638
businessonline@odu.edu

Ready to Apply?

This program is available completely online, which means you can apply to ODU as a freshman.

Already have college credits? Before you apply, our enrollment team can provide a free transfer evaluation to see how your credits will transfer to ODU.

For this program, you'll need to be accepted to ODU as a degree-seeking student. Additionally, you will apply to the BSBA program in the Strome College of Business.

Get Guaranteed Admission to ODU

ODU has partnered with select community colleges to make transferring easy. Plus, you could earn Guaranteed Admission!

Learn more about Guaranteed Admission to ODU.

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