Marketing Insights & Innovation Minor Online

  • Minor
  • Strome College of Business
  • Department of Marketing
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Next Start Date
Jan 11, 2027
Accelerated Courses

Why ODU for Marketing Insights & Innovation?

Expand your business career opportunities by building a stronger foundation in marketing, innovation and customer insights.

This minor introduces you to the principles of marketing while helping you explore how businesses bring new ideas to market, use artificial intelligence in digital marketing and make decisions through research and analytics.

Your coursework is designed to help you learn about:

  • marketing principles
  • new product planning and commercialization
  • AI in digital marketing management
  • marketing research
  • marketing insights

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Terms and condition

Program Information

Total
15 Credit Hours

You will complete five courses in this minor: one required course in Marketing Principles and four electives from upper-level marketing courses.

A minor can only be earned as part of an undergraduate program. Talk with an enrollment counselor to determine if you have credits that will transfer.

Explore Marketing Insights & Innovation Courses in the Catalog

Accelerated Courses

Courses in this program follow an accelerated 8-week format.

There are no scheduled meeting times, so you can fit your studies into your personal schedule. You will access course materials and complete assignments online. The instructor may schedule specific deadlines for assignments or specific times to take exams.

Total
15 Credit Hours

You will complete five courses in this minor: one required course in Marketing Principles and four electives from upper-level marketing courses.

A minor can only be earned as part of an undergraduate program. Talk with an enrollment counselor to determine if you have credits that will transfer.

Explore Marketing Insights & Innovation Courses in the Catalog

Accelerated Courses

Courses in this program follow an accelerated 8-week format.

There are no scheduled meeting times, so you can fit your studies into your personal schedule. You will access course materials and complete assignments online. The instructor may schedule specific deadlines for assignments or specific times to take exams.

Cost & Aid

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Calculating Cost
In-state Virginia Residents
$443 per credit hour*
Out-of-State Students
$453 per credit hour

Active duty military students may qualify for a discounted undergraduate tuition rate.

These tuition rates are effective Fall 2026 and subject to change. 

Explore ODUGlobal Cost & Aid
Military Cost & Aid

* In-state rate assumes residency requirements are met. Includes $281 standard tuition + $162 mandatory auxiliary tuition.

The newest class of graduates through ODUGlobal celebrated commencement in May 2024.
Scholarship & Aid

Scholarship Opportunities for Online Students

At ODUGlobal, we offer a variety of scholarships to support and empower you in achieving your academic and career goals, making quality education accessible wherever you are. 

Learn more about our scholarships

ODUGlobal Enrollment Team

A dedicated enrollment team for your major will guide your transition to ODUGlobal.

Ready to Apply?

This minor can only be completed as part of an undergraduate degree from ODU. Learn more about our online bachelor's programs today!

Already have college credits?

Your credits may transfer! Let us know which program you're interested in, and we'll work with you to make sure we can transfer as many credits as possible.

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