In today's business world, digital marketing drives brand visibility, customer engagement, and business growth. ODU's online Bachelor of Science in Business Administration (BSBA) in Digital Marketing equips you with the skills to thrive in this fast-paced, data-driven field combining creativity and analytics to plan and manage campaigns across digital platforms.
You'll study how to:
- Build and manage campaigns through social media, email, and paid advertising.
- Use SEO, SEM and analytics tools to attract audiences and measure results.
- Create data-driven, ethical strategies that boost brand performance.
Through coursework in marketing analytics, consumer behavior, and web strategy, you'll gain creative and technical skills to manage real-world digital campaigns, interpret data insights, and make evidence-based marketing decisions that drive success in today's global marketplace.
When you graduate, you'll earn a Bachelor of Science in Business Administration in Marketing with a major in Digital Marketing from ODU's AACSB-accredited Strome College of Business.
Interested in earning an MBA or MPA?
You could earn graduate credits while you complete your ODU bachelor’s program. Check out our MBA Early Entry program or MPA Early Start program for details.
