Why ODU for a digital marketing minor?

Our Digital Marketing minor will prepare you to succeed in today’s technology-driven marketing environment by building foundational and applied skills in digital strategy, content, and analytics.

You will explore key areas including:

  • Marketing principles and digital strategy
  • Internet and social media marketing
  • Emerging tools such as AI, web analytics, and public relations

This minor is ideal for students pursuing careers in marketing, advertising, media, or business who want to deepen their understanding of digital platforms and data-driven decision-making.

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If you are interested in pursuing an undergraduate degree, we can provide a free unofficial evaluation of your domestic transcript(s).





Program Information

Total
15 Credit Hours

You will take three core courses in the following areas:

  • Marketing Principles and Problems
  • Marketing on the Internet
  • Social Media Marketing

You will then choose two marketing courses to complete your studies from topics such as:

  • AI in Digital Marketing Management
  • Advertising Strategy
  • Public Relations
  • Web Analytics
  • and more!

A minor can only be earned as part of an undergraduate program. Talk with an ODUGlobal enrollment coordinator to determine if you have credits that will transfer.

Explore Digital Marketing Courses in the Catalog

Access your course materials from anywhere, on your schedule. Some courses include live online sessions to foster connection and collaboration, while others offer flexible pacing. Instructors may set specific deadlines for assignments or exams to keep you on track and supported. 

All courses follow ODU’s academic calendar, giving you a clear path forward and the structure you need to plan ahead with confidence.

Total
15 Credit Hours

You will take three core courses in the following areas:

  • Marketing Principles and Problems
  • Marketing on the Internet
  • Social Media Marketing

You will then choose two marketing courses to complete your studies from topics such as:

  • AI in Digital Marketing Management
  • Advertising Strategy
  • Public Relations
  • Web Analytics
  • and more!

A minor can only be earned as part of an undergraduate program. Talk with an ODUGlobal enrollment coordinator to determine if you have credits that will transfer.

Explore Digital Marketing Courses in the Catalog

Access your course materials from anywhere, on your schedule. Some courses include live online sessions to foster connection and collaboration, while others offer flexible pacing. Instructors may set specific deadlines for assignments or exams to keep you on track and supported. 

All courses follow ODU’s academic calendar, giving you a clear path forward and the structure you need to plan ahead with confidence.

Cost & Aid

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Calculating Cost
In-state Virginia Residents
$268 per credit hour*
Out-of-State Students
$444 per credit hour

Active duty military students may qualify for a discounted undergraduate tuition rate.

These tuition rates are effective Fall 2025 and subject to change. 

Explore ODUGlobal Cost & Aid
Military Cost & Aid

* In-state rate assumes residency requirements are met.

The newest class of graduates through ODUGlobal celebrated commencement in May 2024.
Scholarship & Aid

Scholarship Opportunities for Online Students

At ODUGlobal, we offer a variety of scholarships to support and empower you in achieving your academic and career goals, making quality education accessible wherever you are. 

Learn more about our scholarships

ODUGlobal Enrollment Team

A dedicated enrollment team for your major will guide your transition to ODUGlobal.

Ready to Apply?

This minor can only be completed as part of an undergraduate degree from ODU. Learn more about our online bachelor's programs today!

Already have college credits?

We offer a free transfer evaluation before you apply, so you'll know how your credits may transfer. Let us know which program you're interested in, and we'll contact you to get the process started.

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