Marketing Education Online Program

  • Bachelor of Science
  • Darden College of Education & Professional Studies
  • Department of STEM Education & Professional Studies

Degree completion

  • For students with some college credits
  • Complete at least 30 credits online from ODU

Our marketing education program will train you to be a marketing teacher and DECA advisor. You'll learn through classroom instruction and field experiences.

Your courses will cover business and marketing topics as well as teaching methods and classroom instruction. You'll complete the program with a student teaching experience.

As a marketing education teacher, you will be qualified to:

  • teach marketing and management, sports and entertainment, fashion marketing, travel and tourism, internet marketing, and more
  • maintain a cooperative education program
  • advise students in DECA

When you graduate, you will earn a Bachelor of Science degree in career and technical education with a major in marketing education. You also will be eligible for Virginia teacher licensure with an endorsement in marketing education. Other endorsements may also be possible.

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We've partnered with the Virginia Community College System and select educational institutions to make transferring easy. The Guaranteed Admission Agreement is intended to ease the transfer process between these schools and Old Dominion University.

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Marketing education teacher sitting at table with students in class.
  • To earn a bachelor's degree from ODU, you must complete at least 30 credit hours with us. This bachelor’s program requires 120 total credit hours.

    This program includes a student teaching practicum, which requires a clearance background check. You'll also complete several field experiences in both teaching and marketing.

    Talk with our enrollment team to determine how your credits will transfer to this marketing education teaching degree online.

  • Access course materials online from any location. Some classes will have live, regular online meeting times, while others will not. Instructors may schedule assignments and exams at specific times. This program requires a practicum or internship. All courses follow ODU's regular academic calendar.

  • Most of our graduates go on to teach marketing and coordinate marketing curriculum in high schools. This degree will also prepare you to work in marketing for business and industry.

    Your local school structure will determine your exact role as a marketing education teacher. Most marketing teachers work on an 11-month contract and provide career guidance, maintain a public relations program, and travel to DECA conferences.

    This program is designed for students to earn a Virginia Collegiate Professional teaching license with marketing education endorsement. It has reciprocity in 49 states, but professional education requirements may vary by state.

  • In-state Virginia Residents
    $393 per credit hour*
    Out-of-State Students
    $426 per credit hour

    Active duty military students may qualify for a discounted undergraduate tuition rate.

    These tuition rates are effective Fall 2023 and subject to change. 
    * In-state rate assumes residency requirements are met.

This program is designed for students to earn a Virginia Collegiate Professional teaching license. Virginia has reciprocity with many other states, but initial licensure requirements may vary by state.

Use these links to see if we have determined whether this program meets requirements in your state. If you live outside Virginia, we encourage you to check your state's teacher licensure requirements before applying to ODU.

Our dedicated enrollment team will guide your transition to ODUGlobal.

  • Finish your degree with us. We offer the upper division (300 and 400 level) courses you'll need. Our enrollment team will review your credits from other higher education institutions. Then you can apply them toward a degree from ODU.

    Additional assessments for licensure are required once admitted to the University.

  • We've partnered with the Virginia Community College System and select educational institutions to make transferring easy. By applying, you will be assured admission at ODU for the completion of your degree.

    Learn more about Guaranteed Admission to ODU