Marketing Education Endorsement, Initial Teacher Licensure

  • Endorsement
  • Darden College of Education & Professional Studies
  • Department of Teaching & Learning

This licensure-only program will prepare you for Virginia teacher licensure to teach marketing in high schools. This program is ideal for students who already have a bachelor's degree and want to take the quickest route to earning a teaching license without completing a master’s degree.

Most high school marketing education teachers work on an 11-month contract. When you complete this program, you will be qualified to:

  • Teach marketing and management, sports and entertainment, fashion marketing, travel and tourism, internet marketing, and more
  • Work directly with community employers to manage cooperative education programs
  • Teach in a hands-on environment
  • Advise students and travel the country with DECA, an Association of Marketing Students

You must complete this program in its entirety in order to be recommended by Old Dominion University for a Virginia teaching license and marketing education endorsement.

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    • Credit hours are determined by your previous coursework.
    • There may be both undergraduate and graduate level courses in this endorsement program.

    Coursework includes professional education in marketing, a practicum, and a Teacher Candidate Internship. A clearance background check is required before field experience placement.

    This program's curriculum is individualized for each student's background and education. For example, if you already have a business degree, you may be exempt from some content area courses.

  • Access course materials online from any location. Some classes will have regular online meeting times, while others will not. The instructor may schedule assignments and exams at specific times. This program also requires a practicum and internship. All courses follow ODU's regular academic calendar.

  • In-state Undergraduate
    $408 per credit hour
    Out-of-state Undergraduate
    $439 per credit hour
    In-state Graduate
    $620 per credit hour
    Out-of-state Graduate
    $642 per credit hour

    This program includes both undergraduate and graduate level courses.

    Rates are effective Fall 2024 and subject to change.
    * In-state rate assumes residency requirements are met.

This licensure-only program is designed to qualify students for Virginia teaching licensure with marketing education endorsement.

If you live outside Virginia, we encourage you to check your state's teacher licensure requirements before applying to ODU, although Virginia has reciprocity with most states.

Use these licensure links to explore whether this program may help you obtain a teaching license in other states.

You'll have a dedicated academic advisor for this program.

Contact us if you have questions about admission requirements, transferring credits, or application deadlines.

  • This program is designed for Virginia teacher licensure and endorsement. To enter this program, you must have a bachelor’s degree from a regionally accredited institution. You will apply to ODU as a non-degree seeking graduate student and submit a separate application to this endorsement program. More admissions details can be found on the department's web site.

    For more information on becoming a marketing education teacher, please contact us with the form above or visit ODU's Office of Clinical Experiences online.