Why ODU for Marketing?

A marketing career is often considered one of the best training grounds to rise to the top level of corporations.

ODU's online marketing major teaches you to be ethical and successful in today’s and tomorrow’s dynamic marketing environment and systems. You will learn how to analyze data and find creative solutions to solve marketing problems.

When you graduate, you will earn a Bachelor of Science in Business Administration (BSBA) with a major in marketing.

Interested in earning an MBA or MPA? 

You could earn graduate credits while you complete your ODU bachelor’s program. Check out our MBA Early Entry program or MPA Early Start program for details.

Want to learn more? Contact us!

Ranked #5

Best Online Internet Marketing Degree Programs, 2021 - BestValueSchools.org

Ranked #1

Best Online Marketing School in Virginia, 2021 - CollegeFactual.com

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Get Guaranteed Admission at Old Dominion University

We've partnered with the Virginia Community College System and select educational institutions to make transferring easy. The Guaranteed Admission Agreement is intended to ease the transfer process between the Virginia Community College System (VCCS) and Old Dominion University (ODU).

Learn more about Guaranteed Admission at ODU

Required Courses

​To earn a bachelor's degree from ODU, you must complete at least 30 credit hours with us. Our online BSBA with marketing major requires 120 total credit hours.

Talk with our enrollment team to determine how your credits will transfer. The curriculum sheet below can serve as a guide for planning your course of study.

Online Learning Environment

Participate in live, regularly scheduled online class meetings and access course materials online from any location. All courses follow ODU's regular academic calendar.

Calculating Cost

  • In-state Virginia Residents$374 per credit hour*
  • Out-of-State Students$407 per credit hour

Active duty military students may qualify for a discounted undergraduate tuition rate.

These tuition rates are effective Summer 2022 and subject to change.
* In-state rate assumes residency requirements are met.

Bright Outlook

Employment of market research analysts and marketing specialists is projected to grow 22 percent from 2020 to 2030. Many different industries need these professionals to help understand the needs of their customers and study market conditions that affect product demand.
— Bureau of Labor Statistics, Occupational Outlook Handbook, July 2022

Careers in Marketing

Marketing graduates have a wide variety of career options, including advertising, brand management, public relations, and procurement.

Note: earning a degree from ODU does not guarantee employment in the positions listed above. Explore more career information on our Career Coach website.

Sound Interesting?Let’s Get Started

How to Apply

This bachelor's program is available entirely online. If you’ve never taken college classes before, you'll apply to ODU as a freshman. We have enrollment coordinators to help you through the admissions process.

For this BSBA, you'll need to be accepted as a degree-seeking student. Additionally, you will need to apply to this program in ODU's Strome College of Business.

Get Guaranteed Admission to ODU

ODU has partnered with the Virginia Community College System and select educational institutions to make transferring easy. 

Learn more about Guaranteed Admission to ODU.

Meet Your Team

Our dedicated enrollment team will guide your transition to ODUGlobal.

Laura Stevens
Laura Stevens
Job Title
Enrollment Coordinator
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