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Why ODU for Marketing?

Expand your business career opportunities by becoming familiar with some of the important issues in marketing.

Our course work is designed to teach you about the workings of the marketplace including:

  • retailing
  • personal selling
  • distribution systems
  • sales management
  • advertising and promotion
  • marketing research
  • consumer behavior
  • strategic marketing

Want to to learn more? Contact us!







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Required Courses

  • 15 credit hours

You will complete five courses in this minor: MKTG 311 Marketing Principles and four electives from 300-400 level Marketing courses.

A minor can only be earned as part of an undergraduate program. Talk with an enrollment coordinator to determine if you have credits that will transfer.

Online Learning Environment

Participate in live, regularly scheduled online class meetings and access course materials online from any location. All courses follow ODU's regular academic calendar.

Calculating Cost

  • In-state Virginia Residents$356 per credit hour*
  • Out-of-State Students$407 per credit hour

Active duty military students may qualify for a discounted undergraduate tuition rate.

These tuition rates are effective Summer 2019 and subject to change.
* In-state rate assumes residency requirements are met.

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Sound Interesting?Let’s Get Started

How to Apply

This minor can only be completed as part of an undergraduate degree from ODU.

Already have college credits?

We offer a free transfer evaluation before you apply, so you'll know how your credits may transfer. Let us know which program you're interested in, and we'll contact you to get the process started.

Meet your Team

A dedicated enrollment team for your major will guide your transition to ODUOnline.