Why ODU for Business Analytics?

Modern businesses need to analyze large volumes of data to understand what is going on and how to respond so they can remain competitive. Our unique business analytics major combines expertise in a functional area of business with advanced data and quantitative analytics skills.

Our business data analytics courses will introduce you to data platforms like Tableau, Excel, SAS, SPSS, and R programming. You also will learn how to develop decision models and provide data in ways that others can understand and use. With these skills, you can:

  • Describe the current state of specific processes or issues in an organization
  • Predict with certain confidence levels what may happen in the future
  • Recommend courses of action to improve an organization's efficiency and competitive position

With a broad range of business courses to choose from, this bachelor's program has the flexibility to match your career goals.

In the Business Analytics and Intelligence concentration, you will focus on the software and information technology concepts used to access useful data and generate information to support decision making.

In the Business Analytics and Functional Areas concentration, you will combine business analytics courses with courses from other business majors. This will help you apply business analytics skills in a particular area, such as accounting, economics, finance, information technology, management, or marketing. By taking courses from other business majors, you also may be able to complete a double major with minimal additional coursework.

When you graduate, you will earn a Bachelor of Science in Business Administration with a major in Business Analytics.

Want to learn more? Contact us!

Ranked #9

Most Affordable Business Analytics Bachelor's Degree Online, 2022

Ranked #32 (tie)

Best Online Bachelor's in Business Programs, 2023
U.S. News & World Report

Two business analytics professionals have a discussion while looking at data graphs on a computer monitor.

Get Guaranteed Admission to Old Dominion University

We've partnered with the Virginia Community College System and select educational institutions to make transferring easy. The Guaranteed Admission Agreement is intended to ease the transfer process between these select colleges and Old Dominion University.

Learn More About Guaranteed Admission at ODU

Required Courses

To earn a bachelor's degree from ODU, you must complete at least 30 credit hours with us. This Bachelor of Science in Business Administration degree program requires 120 total credit hours.

Your exact course of study will depend on which concentration you select and whether you have any credits to transfer. Our enrollment coordinators can provide a free unofficial transfer evaluation before you apply.

Online Learning Environment

Access course materials online from any location. Some classes will have live, regular online meeting times, while others will not. The instructor may schedule assignments and exams at specific times. All courses follow ODU's regular academic calendar.

Careers in Business Analytics

Business analytics professionals are in high demand. Organizations are looking for individuals who can draw valuable business information from complex data, use that information to predict the future, and make fact-based recommendations to enhance the organization's competitiveness.

With ODU's business analytics major, you will be prepared to use data software and analytical skills to:

  • Connect data sources, clean raw data, and maintain databases
  • Analyze data for past trends and patterns to explain past performance
  • Apply predictive analytics to foresee changes that will affect business operations
  • Apply prescriptive analytics to clearly and concisely communicate fact-based recommendations to management for enhancing an organization's competitiveness
  • Simplify complex problems into intelligent reports and data visualizations

As a business analytics professional, you might join a dedicated analytics team or work as a specialist in a particular business area. In either case, your job duties may include:

  • Collaborating with leadership to identify business problems or opportunities that can be investigated through data
  • Offering data-driven advice through reports and presentations for non-technical audiences
  • Creating dashboards to help stakeholders monitor resources and results
  • Coordinating with business areas to improve the quality of data they collect
  • Recommending new or better ways to harness data to support specific needs

Calculating Cost

  • In-state Virginia Residents$374 per credit hour*
  • Out-of-State Students$407 per credit hour

Active duty military students may qualify for a discounted undergraduate tuition rate.

These tuition rates are effective Summer 2022 and subject to change.
* In-state rate assumes residency requirements are met.

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How to Apply

This program is available completely online, which means you can apply to ODU as a freshman.

Already have college credits? Before you apply, our enrollment team can provide a free transfer evaluation to see how your credits will transfer to ODU.

For this program, you'll need to be accepted to ODU as a degree-seeking student. Additionally, you will need to apply to the BSBA program in the Strome College of Business.

Get Guaranteed Admission to ODU

ODU has partnered with the Virginia Community College System and select educational institutions to make transferring easy. 

Learn more about Guaranteed Admission to ODU.

Meet Your Team

Our dedicated enrollment team will guide your transition to ODUGlobal.

Laura Stevens
Laura Stevens
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Enrollment Coordinator
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