Fashion Merchandising (Occupational & Technical Studies) Online Program

  • Bachelor of Science
  • Darden College of Education & Professional Studies
  • Department of Educational Leadership & Workforce Development

Degree completion

  • For students with some college credits
  • Complete at least 30 credits online from ODU

Full degree

  • A start-to-finish curriculum for students to earn a degree online from ODU
  • 120 credit hours

Fashion merchandisers need a wide variety of knowledge and skills to help sell apparel, accessories, and other fashion products in online and retail environments. Our online fashion merchandising bachelor's program will prepare you to work and succeed in the retail, wholesale, or manufacturing aspects of the fashion industry.

Core courses focus on the planning, procurement, and marketing aspects of the fashion business. You'll learn how to research target markets, analyze business results, and develop strategies to meet the needs of retailers and consumers. You can also select elective courses in areas like e-commerce and social media and fashion forecasting. 

A fashion internship will help you learn how to apply your knowledge and skills in real world career situations.

When you graduate, you will earn a Bachelor of Science in occupational and technical studies with a major in fashion merchandising.

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  • Most Affordable Online Schools for Fashion Degrees, 2023
    - OnlineU.com

  • Best Online Bachelor's in Fashion Programs, 2023 - Intelligent.com

  • To earn a bachelor's degree from ODU, you must complete at least 30 credit hours with us. This online Bachelor of Science program requires 120 total credit hours. You will complete an internship to apply your education in a real world business career.

    Talk with our enrollment team to determine if you have credits that will transfer.

    Military Transfer Pathway

    ODU has a signed military pathway agreement for this program. This agreement may grant academic credit to U.S. military service members and veterans for their experience and training.

  • Access course materials online from any location. Some classes will have live, regular online meeting times, while others will not. The instructor may schedule assignments and exams at specific times. All courses follow ODU's regular academic calendar.

  • In-state Virginia Residents
    $408 per credit hour*
    Out-of-State Students
    $439 per credit hour

    Active duty military students may qualify for a discounted undergraduate tuition rate.

    These tuition rates are effective Fall 2024 and subject to change. 
    * In-state rate assumes residency requirements are met.

    Explore ODUGlobal Cost & Aid

  • Scholarship Opportunities for Online Students

    At ODUGlobal, we offer a variety of scholarships to support and empower you in achieving your academic and career goals, making quality education accessible wherever you are. 
    Learn more about our scholarships.

Our dedicated enrollment team will guide your transition to ODUGlobal.

  • This program is available completely online, which means you can apply to ODU as a freshman.

    Already have college credits? Before you apply, our enrollment team can provide a free transfer evaluation to see how your credits will transfer to ODU.

    No matter where you're starting, we'll help you succeed from application to graduation.

  • ODU has partnered with the Virginia Community College System and select educational institutions to make transferring easy. 

    Learn more about Guaranteed Admission to ODU.