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Marketing (Bachelor of Science in Business Administration) Sample Online Curriculum

The sample course of study below is based on the 2019-2020 Undergraduate Catalog. This is not an official advising document. It can serve as a guide for how your existing college credits may transfer to ODU. All efforts have been made to provide accurate program information. However, this information is subject to change by the department.

Our online enrollment coordinators can provide a free unofficial transfer evaluation before you apply to ODU. Official review of your student records happens when you apply to and are admitted to ODU.

Look Up Course Equivalencies for Transfer

 

Lower Division General Education and Departmental Requirements

This Marketing BSBA degree program is available completely online at ODU, which means you can start as a freshman. If you already have college credits, you may be able to transfer them to ODU and satisfy many of these lower division course requirements.

Old Dominion University CourseCreditsNotes
GEN ED. Written Communication Skills3ENGL 110C English Composition
GEN. ED. (DEPT) Written Comm. Skills II3
GEN ED. Literature3
GEN ED. Oral Communication Skills3COMM 101R Public Speaking
GEN. ED. (DEPT) Mathematical Skills3MATH 162M
DEPT. MATH 200 Calculus for Business & Economics3
GEN ED. Language and Culture0-6
GEN ED. Information Literacy/Research Skills3
GEN ED. Human Creativity3
GEN ED. Interpreting the Past3
GEN. ED. (DEPT) Phil. & Ethics3PHIL 230E or upper-level E course
GEN ED. The Nature of Science4
GEN ED. The Nature of Science4
GEN. ED. (DEPT) Impact of Technology0Met in the major by IT 360T
DEPT. BUSN 110 Intro to Contemporary Business1Not required for students with A.S. in Business Administration

Core Business Courses

Old Dominion University CourseCreditsNotes
ACCT 201 Principles of Financial Accounting3
ACCT 202 Principles of Managerial Accounting3
BNAL 206 Business Analytics I3
BNAL 306 Business Analytics II3
ECON 201S Principles of Macroeconomics3
ECON 202S Principles of Microeconomics 3
ECON 301 Managerial Economics3
FIN 323 Introductory Financial Management3
FIN 331 Legal Environments of Business3
IT 360T Principles of Information Technology3
MGMT 325 Contemporary Organizations and Management3
MGMT 485W Business Policy and Strategy3
MKTG 311 Principles of Marketing3
OPMT 303 Operations Management3

Marketing Major Courses

Old Dominion University CourseCreditsNotes
MKTG 402 Consumer Behavior3
MKTG 407 Marketing Research3
MKTG 411 Multi-National Marketing3
MKTG 490 Marketing Policy and Strategy3
Four Marketing electives12Choose from: MKTG 367, 368, 369, 403, 404, 405, 406, 412, 414, 416, 428, 450, 455, 460, 475, 496
One 200-400 level free elective3Not ECON 200S
Two free electives6Any two classes, except ECON 200S

 

Upper-Division General Education Requirements

  • Option A. An approved minor, second degree or second major (12 credit hours minimum)
  • Option B. Interdisciplinary Minor (12 credit hours. Three credit hours may be in the major area of study.)
  • Option C. International business and regional courses or an approved certification program, such as teaching licensure.
  • Option D. Two upper-division courses from outside the Strome College of Business that are not required by the major. (6 credit hours)

 

View All Marketing Course Descriptions in ODU's Undergraduate Catalog

 

This bachelor's degree requires a minimum of 120 credit hours total.

To complete this degree at ODU as a transfer, a minimum of 30 credit hours must be earned at ODU, including at least 12 credits of upper-level courses in the major.

 

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